Over the years, the School of Hotel and Tourism Management (SHTM) has reached the pinnacle of hotel and tourism research, and has accumulated much experience in hotel development, particularly upscale hotel development. SHTM together with Hotel ICON has demonstrated accomplishments in modeling teaching hotel on a commercial basis. Hotel ICON together with SHTM has shown significant business success in the six years since its opening. The services offered by SHTM+ICON Consultancy includes hospitality management, hospitality development, executive education in hospitality and other service industry, and higher education in hospitality.

Curriculum Development for King Abdulaziz University 
Strategic Tourism and Hotel Brand Development for Guilin Fuda Group
Hotel Development for Haima Automobile Group
Wellness Tourism Study in South Australia for Greaton Ribbon
Business Case for Jamaica Centre of Tourism Innovation
UNWTO TedQual Certification for Chengdu Polytechnic
Hotel and Tourism Management Educators Training for Indonesia
Recreation and Tourism Development Strategy for Lantau Island in Hong Kong
An Industry Roadmap for The Federation of Hong Kong Hotel Owners
Exotic Cruise Ports Study for Hong Kong Tourism Board
Impact of Hong Kong-Zhuhai-Macao Bridge on Tourism Development
A Study on the Financial and Operational Impact of Airport Construction Fee Collection on Travel Agents
Tourism Big Data Project with Korea Tourism Organization

The deliverables may include strategic recommendation, analysis, creative solutions, innovative practices, training, manual, operational procedures, forecasting, and partnership ideas.

The topics may include Innovation and Leadership, Tourism Big Data Anlytics, Service Quality, Customer Loyalty, Revenue Management, Financial Management, Asset Management, Tourism Planning, Theme Park Management, Attraction Management, Human Resources, and Marketing. 

The consultants are School of Hotel and Tourism Management (SHTM) faculty members and Hotel ICON executives including:

• Prof Kaye Chon, Dean and Chair Professor, SHTM
• Prof Haiyan Song, Associate Dean and Chair Professor, SHTM
• Prof Brian King, Associate Dean and Professor, SHTM
• Dr Catherine Cheung, Associate Dean and Associate Professor, SHTM
• Prof Cathy Hsu, Chair Professor, SHTM
• Dr Basak Denizci Guillet, Professor, SHTM
• Dr Qu Xiao, Associate Professor, SHTM
• Dr Tony Tse, Professor of Practice, SHTM​​​​​​​
• Mr Ian Lee, General Manager, Hotel ICON
• Dr Jane Suporn, General Manager, Head of Revenue Management & Analytics, The Wanda Themed Entertainment
• Ms Cindy Cheng, Founder and Consultant, SoTi Consulting
• Ms Angela Chu, Veteran of Revenue Management
• Mr Ronnie Cheng
• Dr C. Louis Shih, Executive Director, Old Stone Hotels Co., Ltd.
• Dr Carmen Lam, Principal Consultant, Principal Consultant

Individuals who have successfully completed the Executive Education will receive a certification of completion issued by the School of Hotel and Tourism Management, The Hong Kong Polytechnic University.

SHTM+ICON Consultancy is a business unit operating under the auspices of the PolyU Technology and Consultancy Co. Ltd. (PTeC), which is a wholly owned subsidiary of The Hong Kong Polytechnic University.  PTeC is accredited with ISO9001:2015 quality management system. Stringent quality control measures will be adopted to ensure the effective delivery of services to the clients' total satisfaction.